Applying new principles to shape the environment for end users in ways that are equitable and not damaging.
Using new principles to shape experiences that can unite the passionate campaigner and the die-hard sceptic in positive self-belief about their personal impact on the environment.
“I am playing my part”
Creating feelings of fulfilment, not despondency. This isn’t about nihilism and we can avoid defeatism.
Using new principles to engage in dialogue with comissioning clients and end users about positive design choices.