Outcome: Feelings

“I can feel proud of my choices


  • Applying new principles to shape the environment for end users in ways that are equitable and not damaging.
  • Using new principles to shape experiences that can unite the passionate campaigner and the die-hard sceptic in positive self-belief about their personal impact on the environment.

 “I am playing my part”


  • Creating feelings of fulfilment, not despondency. This isn’t about nihilism and we can avoid defeatism.
  • Using new principles to engage in dialogue with comissioning clients and end users about positive design choices.

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